TikTok takes a page out of Instagram's book by working on a new collaboration feature

May 2024 · 2 minute read
Social media platforms have a thing for, well, "borrowing" each other's hottest features. Remember how Reels and Shorts were basically answers to TikTok's mega-success? Now, it looks like TikTok's eyeing Instagram's territory.

The latest is that TikTok's about to roll out a "Collaboration" feature. Think bigger Duets – creators could invite up to five others for team-up content. Instagram launched something similar a while back. If you've used it, you know the drill. One creator sends an invite, the other accepts, both their names show up on the post, and it reaches everyone's followers.

All the above was spotted by AssembleDebug from TheSPAndroid, who dug into the latest TikTok app code in version 34.1.15, and found a bunch of hints on how the feature would work. Some of the strings he found included the below language:
The language makes it pretty clear how it'll likely work, just like on Instagram. Creators send invites, others accept, and everyone gets a visibility boost. And hey, there are even options for politely backing out if you change your mind.For creators and influencers, this could be a huge boost to the creative possibilities, not to mention the audience numbers. TikTok's also throwing in some limits – only five collaborators and four invites per month – probably to keep things from getting too chaotic.

ncG1vNJzZmivp6x7sbTOp5yaqpWjrm%2BvzqZmp52nqHy1tcqtpqRlpJa4pr%2BMmmSpmZeaerDB02amn2WZo8C1rcarmKarXZe8sLeMm7Bmr5%2BnuKq6xmamp2WRYrumw4ycpqWkkZe8s63ToqanZZaarrXB0Z6WopxhaoN5f48%3D