The foldable phone craze will continue in this year, it seems, as a record number of modules are predicted to launch in 2024. The foldable phone market share leadership will be intermittently held by both Samsung and Huawei, and the two will swap places between the first half and the second half of the year, reports DSCC.In the grand scheme of things, however, various handset brands are expected to launch no less than 38 foldable phone models this year, up from 35 in 2023. Samsung alone is projected to sell 13 million foldable phones in 2024 after the launch of the Galaxy Z Fold 6 and the Z Flip 6.

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Samsung will thus grab 48% market share of the foldable phone industry this year. It will be followed by Huawei with 28% and no less than 4 models among the top 10. 

Samsung is expected to have three of the top-selling foldable phone models - Galaxy Z Fold 6, Z Flip 6 and the Z Flip 5 - while the rest will go to Honor which is projected to end the year with 10% market share and two of the thinnest foldable handsets in the top 10 ranking.

Foldable screen shipments

In short, Samsung is no longer the only game in town when it comes to foldable phones, and Huawei is even currently surpassing its sales with 55% market share in H1. In the second half of the year, however, Samsung will catch up with the launch of its 2024 foldables, and will regain its top place for the year with 52% of the panel shipments.

Foldables market share

Samsung is currently working on ironing out the crease of its foldable phones that are falling behind Chinese handsets in that respect, but also to placate Apple which demands a nearly invisible crease for its first foldable iPhone whose form factor is not yet decided on. View Full Bio

Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.

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